BLCC Newsletter: SOFICO Unveils New Brand Identity

Sofico

BLCC member SOFICO, a global leader in automotive finance software, has unveiled a bold new brand identity, centred around the promise: "Software driving mobility." This strategic evolution marks a significant milestone for the company, reflecting both its recent growth and long-term vision as a global platform partner to the automotive finance and mobility industries. 

In recent years, SOFICO has rapidly expanded its global footprint, both in terms of scale and capability. The company now employs over 600 professionals across 13 countries, having opened new offices in Portugal and Spain, whilst also relocating teams to larger premises in Germany and the Netherlands. With a strong and growing presence in Belgium and the UK, SOFICO continues to reinforce its international footprint and people-first culture. 

At the heart of this transformation is the ongoing development of SOFICO Miles Enterprise, the company’s flagship contract management platform. New retail modules and enhanced features, such as faster transaction processing, flexible architecture, and streamlined data handling, are helping clients reduce time to value and scale more efficiently. SOFICO has also expanded into equipment leasing and is accelerating its offerings in the truck leasing segment, broadening its relevance far beyond traditional automotive finance. 

Gémar Hompes, CEO of SOFICO, said: 

This is more than a new look, it’s a symbol of who we are today and the innovation we’re driving into tomorrow
We’ve evolved from a trusted software provider to a global technology enabler, and our new identity reflects that transformation whilst staying true to our legacy.” 

Rather than a complete reinvention, this rebrand acts as an evolution. The new refined and professional visual identity aligns with SOFICO’s enterprise focus and forward-thinking ambitions. It sends a clear message to clients, partners, and future talent: SOFICO is growing with purpose, whilst remaining grounded in the values and expertise that have defined its success. 

As a valued member of the Belgian-Luxembourg Chamber of Commerce, we are proud to celebrate SOFICO’s continued innovation and global impact. We look forward to supporting their journey as they help shape the future of mobility and automotive finance.